8igb community clothing

www.8igb.com

8IGB community clothing is a streetwear-inspired brand, based on strong graphics and dual meaning slogans which often have a spicy twist. 8IGB community clothing was born in a small building at #8 of a little alley in the18th district of Paris; 8IGB actually stands for 8 Impasse Grosse Bouteille.

This building is the most utopian place ever seen, it’s where people live with open doors, where every neighbor is a best friend, where you never feel lonely, where you can paint, read or enjoy a beer together in the courtyard, where there is always an extra place for who wants to join in.

Our philosophy? Open doors, open bar, and open hearts. 8IGB style can be described by a single word: DIVERSION. 8IGB distorts and re-interprets graphics, logos, and shapes everyone knows with a childish, poetical, and decadent dimension, seasoned by a little touch of bad taste. The brand gets inspiration from vintage clothes, pop culture, art photography, and cult movies.

On the back of each piece, you will find the slogan «I don’t match», a feeling that everyone can have, facing the society and the world we live in nowadays. This slogan encourages us to be proud of our differences and not try to smooth or hide them in order to fit in.

8IGB community clothing’s DNA can be resumed in one word «general diversion»;
diverting graphics, diverting of presentation (with its crazy packaging), diverting basic shapes into something new, and now even diverting in the choice of suppliers.
The brand often takes inspiration by apparently unattractive subjects or not fashionable at all, it has a real obsession for outsiders and losers, 8IGB makes them desirable and fancy with catchy graphics and colors.

THE FOUNDER

Bissoli Ruben is an Italian fashion/graphic designer, and tutor at Istituto Marangoni Paris.

After he attended Istituto Marangoni Milano he moved to Paris to attend Studio Berçot.

After finishing his studies he soon worked for Balenciaga as a designer assistant specialized in prints, t-shirts, and knitwear.

After this experience, he worked freelance as a graphic designer.

His versatile spirit took him afterward to work in accessories, so he became shoe head designer for the brand Elevenparis. The experience at Elevenparis reinforced his sensibility and interest in street-wear.

With 8IGB community clothing Ruben Bissoli wants to express a spicily ironic vision of life, set free from «good taste» and strict society codes through simple cool-to-wear clothes, inspired by vintage sportswear and pop culture.