<div>The future of fashion will not be sewn with threads and textiles, but woven by pixels and programs. As technology continues to bring down barriers and distance, digital fashion presents designers with boundless freedom for creativity, instant global visibility and the opportunity to set virtual runways ablaze with truly imaginative, trend-leading styles.</div><div><br></div><div>Organised by PMQ and sponsored by CreateHK of the Government of the Hong Kong SAR, FabriX is the city’s pioneering digital fashion initiative - fostering talents, educational and technological know-how to develop a thriving digital fashion creative community. FabriX 2023 - Digital Fashion Roadshow continues the commitment to nurturing and promoting Hong Kong’s fashion designers, helping them gain opportunities and visibility on global virtual runways.&nbsp;</div><div><br></div><div>Following the resounding success of the pilot programme and showcase in Hong Kong last year, FabriX 2023 is back with the Digital Fashion Roadshow - bringing the work of Hong Kong’s fashion designers on tour at the London Fashion Week.</div><div><br></div><div>Beyond showcasing the work of 12 homegrown talents, FabriX 2023 - Digital Fashion Roadshow for the first time will feature collaborations with 5 fashion designers from the United Kingdom. With the fervent support from British Fashion Council, this cross-pollination of new ideas, knowledge and skillsets enriches the local digital fashion community, building toward Hong Kong’s position as Asia’s creative capital.</div><div><br></div><div>FabriX 2023 - Digital Fashion Roadshow aims to make the experience of fitting on and collecting digital fashion items more effortless and seamless through the introduction of Augmented Reality (AR) Photo Kiosks at the event venue in. More than just empowering the public to easily wear personalised digital fashion looks for selfie snaps, the showcase is the perfect stage for the international audience and media to learn about Hong Kong’s emerging digital fashion designers and their stunning creations.</div><div><br></div><div>Be part of the FabriX 2023 - Digital Fashion Roadshow happening at the London Fashion Week (15 - 19 September 2023) and follow FabriX @fabrixhk on Instagram for exclusive coverage and content!</div>

Fashion meets future at FabriX 2023 - Digital Fashion Roadshow: London

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FabriX 2022 happened in PMQ, Hong Kong

Fashion meets future at FabriX 2023 - Digital Fashion Roadshow: London

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