AMSCHELA

AMSCHELA is an affordable luxury accessory design brand, born in the UK. Focused on encapsulating the intrinsic charm of the modern day contemporary woman pushing the sustainability ethos. Our handbags are timeless with a fun aspect, adhering to the individual character of the wearer navigating life from day to night . We strive to ensure that our handbags are created with our clients personality and sustainability central to our vision. Amschela strives to use high quality, environmentally-friendly, certified materials that are sustainable, serve to reduce our carbon footprint and are not harmful to animals. Embracing our social responsibility is embedded in our future roadmap.

AMSCHELA offers customers interchangeable seasonless pieces that are made to entwine with today's lifestyle, combining a simplistic and elegant contemporary design, designed to fit into the wearer's main capsule collection of timelessness.  Each colourway  transcending in character and will last for years to come. A nod to classics transformed by modern sensibilities

AMSCHELA launched by Keri Andriana sets out to create positive change in the fashion industry, for a fully inclusive accessories brand that is diverse and inclusive of all women around the world, removing the status quo that luxury is non exclusive. Keri Andriana combines her business acumen acquired from a legal background to navigate the brand through the fascinating and complex fashion industry, with a desire to also assist future designers who have entered the industry via non traditional backgrounds with a focus in promoting  British Manufacturing. Keri Andriana was a nominee at the Fashion Awards 2020 and was winner at the prestigious Power of A Woman Awards 2023.

AMSCHELA has customers from all over the UK and has a growing international community in the USA. Europe and Australia. The Amschela community #withamshela is the staple of the brands ethos and visionary  future. Since launch the brand has gained huge traction and featured in Sky, ITV, Google, British Vogue, Elle, Vanity Fair, Tatler, British GQ and many more. Amschela are winning reciepients of the SW Luxury Accessories Retailer Award at the Bristol Life Awards and Business of the Year at the MTM Awards & was a finalist at the Great British Entrepreneur Awards 2019 and Bristol Live Finalist 2022. The brand  recently won Business of The Year at the MTM Awards 2022, which it won in 2019 and was a 2023 finalist for the Good Small Business Awards.

As a proud 100% Peta Approved Vegan Brand, Amschela's commitment to environmental stewardship knows no bounds. Our sights are set on a fully traceable circular business model by 2025. Amschela's participation in the UK Government's SME Climate Hub and support for 6 UN projects against climate change exemplify our pledge.

Rise to Odyssey - A Tribute to Tenacity
 
For this LFW campaign Amschela returns casting tribute to not just their brand but to all designers who work tirelessly behind the scenes.

As the world's gaze turns toward the glamour of London Fashion Week, let's take a moment to spotlight the true architects behind the scenes – the tireless designers who stitch dreams into reality. 

This theme salutes the creative minds, the sleepless nights, and the relentless dedication that transform mere ideas into breathtaking collections. From sketching to stitching, the runway is paved with their hard work, unwavering passion, and countless cups of coffee. 

The theme salutes THE FUTURE OF FASHION.

Join us in a standing ovation for the designers who make the runway come alive, embodying the heart and soul of fashion. As the lights dim and the spotlight shines, and the AMSCHELA artistry along with countless others takes center stage. 

Immerse yourself in our commitment to innovation, sustainability, and inclusivity, a fusion of digital artistry and hard-earned creativity that epitomizes the very essence of AMSCHELA.

#SaluteToDesigners #LFWSalute #FashionUnveiled"

The brand is also a social mobility supporter of the creation of opportunities for young disadvantaged persons from deprived backgrounds wishing to enter the fashion industry. We are happy to have been able to provide opportunities once again to Boomsatsuma University & College creative students to film and produce our submitted video interview with Amschela CEO Keri Andriana that forms part of our LFW Content.

Film Credits:
Elise Warner Deards - Filmmaking Post Production
Anna Richards - Filmmaking