Felipe Rojas Llanos

Felipe Rojas Llanos is a London based menswear designer, born in Chile and brought up in Sweden, At the age of sixteen he studied Fine Arts for three years in Sweden, where he developed his signature drawing style. He eventually moved to London to study fashion and graduated from Central Saint Martins with a 1st class BA Honours Degree in Menswear in 2008 as well as a distinction for his MA Degree in 2010. In October 2008 he was one of three graduates to be selected to show his BA collection at the V&A – CSM Graduates 2008 Fashion in Motion, a live catwalk installation within the museum space that occurred exclusively throughout a single day. Felipe was also invited to participate in a prestigious fashion show hosted by the Belgian magazine La Vif, in March 2009 during the Brussels Fashion Weekend. The show featured ten handpicked new designers from Paris, Antwerp, New York and London, and a judging panel consisting of high profile fashion and accessories designers (with previous panellists such as Ann Demeulemeester and Alexander McQueen) and later chosen by Not Just A Label as one of their Top Ten Best Menswear Designers in June 2009. In February 2010 he was selected as one of only four menswear designers to show his MA collection, titled Suspended Animation, at the Central St Martins A/W 2010 show at London Fashion Week. The minimal collection, described as luxurious yet highly wearable, evokes the idea of a frozen moment in time, with dramatically voluminous designs, an element of flow and effortless comfort, with couture-like attention to detail. Following the success of the show, Felipe’s MA collection was picked by the iconic fashion boutique Browns – which has in the past introduced great talent such as John Galliano, Alexander McQueen and Christopher Kane- to be sold exclusively in their menswear department. After the completion of Felipe’s Master Degree course he started his self titled brand. Chosen by Fashion East and Topman to show his SS11 collection titled Legion at the prestigious MAN show in London Fashion Week September 2010 at the Covent Garden Royal Opera House he was thrilled to have been picked by Fashion East and Topman once again to showcase his AW11 collection titled In the Hall of the Mountain King at the prestigious MAN show for the second time in February 2011. In September 2011 Felipe was picked to be one of the NEWGEN menswear designers to participate in the Installations to showcase his latest SS12 collection titled Butterfield 88. During this time he collaborated with artist Billie Ray Martin on her upcoming 5 takes music film inspired by Andy Warhols Screen Tests (released 10/09/12) while working on his SS13 collection Untitled that was presented during the London Collections Men Fashion Weekend in June 2012. Felipe's next collection was presented through a short film for Dazed and Confused with filmographer Alexandros Pissourios titled Boy alone with himself, that premiered during London Collections Men Fashion Weekend June 2013. 
Felipe has been featured for his Illustration style in Richard Kilroys menswear Illustration book & in the Fashion Design Designer: Developing a Design Collection 2nd edition book by Elinor and Colin Renfrew.
Felipe presented his Fall collection titled A Boy Walks Among Us virtually in September 2020 and launched his first genderless collection titled Bittersweet Neon Dreams during London Fashion Week 2022, the collection introduced latin celebrity Alejandra Azcárate as the brand ambassador introducing the new brand direction. The designers current 2023 genderless collection titled Dream A Little Dream Of Me was presented during LFW 2023 and will be sold exclusively through his online shop and Not Just A Label, currently the designer is working on his Autumn Winter collection titled Shinx that will be virtually shown in September through London Fashion Week.  

Recent and upcoming press for the label includes coverage in : The Guardian, Time Out, GQ online, Dazed and Confused, Dazed Digital, Vogue Homme Japan, i-D online, WGSN, Telegraph, Shortlist, Wonderland, Client, 7th Man, Grazia daily, Grazia Italy, Vanidades, Paper Mag, Interview, Varon, Paula, Rollercoaster, DASH, Neo 2, Substance, SCHON Magazine, 1 Granary and Vogue Italy.