BRAND PROFILE
An emerging designer on the global front, who debuted her Autumn/Winter collection at the London Fashion Week in 2021, Sruti Dalmia’s eponymous label revels in the celebration of our unique design language interacting with our Indian roots, to create ensembles that reflect a blending of universal and local features.
An Indian brand, Sruti Dalmia makes ‘Designed in India’ and ‘Made in India’ synonymous with her conscious efforts to ensure that the greater part of the materials are locally sourced and locally made in our distinctive style that represents and pays homage to our distinctive heritage. The brand constantly strives to look inward and delve deep into the traditions of India, while at the same time maintain an outward-looking outlook, by collaborating with experts across the world.
Born into a Bengali family in Kolkata, Dalmia takes cues from the daily imagery of her life spent in India, England, Singapore and Myanmar, and has efficiently translated her experience of living across the world into her brand vision. Her city of birth, her hometown, Kolkata serves as a ubiquitous, ever-flowing source of inspiration, from its love for rich silks, to its preference for exclusive prints and signature puffed-sleeves, the poetic imagery of the city is salubriously incorporated into design. At Sruti Dalmia, traditional artisanry brings to life modern aesthetics and global silhouettes coalesce into luxuriant, easy-to-wear and easy-to-style ensembles, with each piece enlivened with its own unique story.
ABOUT SRUTI DALMIA
An Emerging Indian Designer , For Sruti Dalmia (She/Her), designing clothes has been an insatiable calling that she has successfully turned into an eponymous label. Dalmia was always interested in global contemporary fashion, and has constantly striven to teach herself practically about design, materials, and manufacturing processes.
Dalmia was born into a Bengali family in Kolkata and moved with her family to New Delhi when she was six. She takes cultural and visual cues from her experience of living across four countries – India, England, Singapore, and Myanmar, and incorporates these inspirations into her designs. A self-taught designer, inspirations from Bengal are a ubiquitous part of the design in all her capsule collections. Through the years, Sruti Dalmia developed her own unique design aesthetic, the roots of which are steeped in modern global style and traditional Indian artisanry. Juggling motherhood and dreams of her own label, she launched Sruti Dalmia as a one-person label with her savings and operated from her garage, successfully selling out her first collection within a span of twenty days.
She formally founded her brand in 2021, with her triumphant presentation of the Autumn/Winter Collection at the London Fashion Week, a success that is replicated with a showcase of all her subsequent collections.
Sruti Dalmia brings her belief in sustainability and conscious production to her label. She constantly strives to bring the ethos of slow fashion to her brand, while at the same time creating ensembles that are chic, contemporary and accessible.